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Confidential - NovaFlow July 2026
VLDL

VLDL

Monthly Performance Report

July 2026

Novaflow Analytics

Executive Summary

July 2026

Click any metric to explore the full section.

Avg Concurrent
471
viewers / hour
Prime Time →
Peak Viewers
1,484
July 04
Viewership →
Watch Hours
334.1K
total this month
Trends →
Revenue
$7,090
July 2026
Revenue →
Sentiment
99%
positive · 109,794 comments
Sentiment →
Top Content
129
top-tier videos of 1296
Content →
Daily Viewers
Low
—
Peak
—
VLDL · 24/7 Live Stream · Powered by NovaFlow
Viewership Analytics

Prime Time

Average concurrent viewers across the week. Click a day to focus.

Best Day
Thu
Weekends +0.4% vs weekdays
Quiet
Peak
All times in PST
Sunday
11P PST
1,940
avg viewers
Peak
Monetization

Revenue Performance

Revenue through July 31, 2026 · trends since inception

Total Revenue
$27,422
Since 2026-04-06
This Month
$7,090
RPM
$12.97
Per 1,000 views
CPM
$4.32
Weighted avg
Monthly
Cumulative
Hover over the chart to explore monthly data
Monthly Views
546,740
Watch Hours
334,106
Avg Watch Time
36.7m
Historical totals from prior reports · July revenue from LiveReacting YouTube Analytics
Content Analysis

Content Performance

Composite-score ranking and relative performance tiers

AA

Highest Scores

129 videos (10.0%)
A

Upper Band

326 videos (25.2%)
B

Middle Band

777 videos (60.0%)
C

Lowest Scores

64 videos (4.9%)
Top Videos by Composite Score
Ranking: highest score first. Score = 50% average concurrent viewers (scaled to 500), 35% retention, and 15% play confidence (full at 30 plays). Score is shown out of 100.
Tiers: Relative to this 1,296-video library: AA contains the highest 129 scores; A the next 326; B the next 777; and C the remaining 64.
Video Tier Score Avg Concurrent Plays Retention
8 Loot Hoarder T5_WEB AA 100.0 503 68 99.9%
Third person logic in PUBG AA 99.9 534 57 99.8%
Spawn camping in games AA 99.9 520 65 99.8%
0919_BORDX_ZI8U_THE_CARPARK AA 99.9 504 58 99.8%
The rules of low health in D&D AA 99.9 530 74 99.7%
Comment Intelligence

Audience Sentiment

What viewers are saying about the stream

Total Comments
109,794
Sentiment
99%
Positive
Sentiment Breakdown
Positive
99%
Negative
1%
Top Themes
Deep affection for recurring characters Catchphrases and skit quotes fill the chat All-day companion viewing of the loop Friendly bonds among chat regulars Fans pitching ideas for future skits
Notable Quotes
"I LOOOOOOVE THIS CHANNEL!!!"
"I just want to say thank you soo much! literally kept me laughing allllll week! spot on guys seriously funny as hell"
"Hey, VLDL! I don't know if you are watching the streamchat or not, but I just want to thank you all for the hard work you all put into these skits. I LOVE your videos, please keep the EPIC work you do"
"Viva La Dirt League is GOAT AF"
ON THE 24/7 FORMAT
"I love this neverending stream, please dont ever stop it, Viva, I cant sleep without it"
Optimization

Optimization Overview

Verified ad observations and documented video scoring

What We Tested, Learned & Changed

Every optimization this month came from a controlled test or a measured improvement. Here is the record.

Improved · Jul 11
Upgraded the scheduling learning system

We upgraded the automation behind this stream's schedule: the system now keeps a complete record of every scheduling decision and its results, measures video performance more accurately, places testing of new content in low-traffic hours where it belongs, and learns from every ad break that airs. These upgrades make each month's optimizations faster and more reliable.

Tested · Jul 11
Started an ad frequency test

We started a controlled test adjusting ad frequency to see whether it improves ad delivery per view without hurting viewership. Results are reviewed when the test window completes.

Learned · Jul 11
Completed an ad frequency test — adopted

We completed a controlled ad frequency test. The results showed a clear improvement in ad performance, so we kept the new setting.

Learned · Jul 11
Completed an ad frequency test — adopted

We completed a controlled ad frequency test. The results showed a clear improvement in ad delivery per view, so we kept the new setting.

Tested · Jul 11
Started an ad frequency test

We started a controlled test adjusting ad frequency to see whether it improves ad delivery per view without hurting viewership. Results are reviewed when the test window completes.

Learned · Jul 11
Completed an ad frequency test — adopted

We completed a controlled ad frequency test. The results showed a clear improvement in ad performance, so we kept the new setting.

Learned · Jul 11
Completed an ad frequency test — adopted

We completed a controlled ad frequency test. The results showed a clear improvement in ad delivery per view, so we kept the new setting.

Tested · Jul 11
Started an ad frequency test

We started a controlled test adjusting ad frequency to see whether it improves ad delivery per view without hurting viewership. Results are reviewed when the test window completes.

Learned · Jul 11
Completed an ad frequency test — adopted

We completed a controlled ad frequency test. The results showed a clear improvement in ad performance, so we kept the new setting.

Learned · Jul 11
Completed an ad frequency test — adopted

We completed a controlled ad frequency test. The results showed a clear improvement in ad delivery per view, so we kept the new setting.

Tested · Jul 13
Started an ad frequency test

We started a controlled test adjusting ad frequency to see whether it improves ad delivery per view without hurting viewership. Results are reviewed when the test window completes.

Learned · Jul 13
Completed an ad frequency test — adopted

We completed a controlled ad frequency test. The results showed a clear improvement in ad performance, so we kept the new setting.

Learned · Jul 13
Completed an ad frequency test — adopted

We completed a controlled ad frequency test. The results showed a clear improvement in ad delivery per view, so we kept the new setting.

Tested · Jul 13
Started an ad frequency test

We started a controlled test adjusting ad frequency to see whether it improves ad delivery per view without hurting viewership. Results are reviewed when the test window completes.

Learned · Jul 13
Completed an ad frequency test — adopted

We completed a controlled ad frequency test. The results showed a clear improvement in ad performance, so we kept the new setting.

Learned · Jul 13
Completed an ad frequency test — adopted

We completed a controlled ad frequency test. The results showed a clear improvement in ad delivery per view, so we kept the new setting.

Tested · Jul 27
Started an ad frequency test

We started a controlled test adjusting ad frequency to see whether it improves ad delivery per view without hurting viewership. Results are reviewed when the test window completes.

Learned · Jul 27
Completed an ad frequency test — adopted

We completed a controlled ad frequency test. The results showed a clear improvement in ad performance, so we kept the new setting.

Learned · Jul 27
Completed an ad frequency test — adopted

We completed a controlled ad frequency test. The results showed a clear improvement in ad delivery per view, so we kept the new setting.

Tested · Jul 28
Started an ad frequency test

We started a controlled test adjusting ad frequency to see whether it improves ad delivery per view without hurting viewership. Results are reviewed when the test window completes.

Learned · Jul 28
Completed an ad frequency test — adopted

We completed a controlled ad frequency test. The results showed a clear improvement in ad performance, so we kept the new setting.

Learned · Jul 28
Completed an ad frequency test — adopted

We completed a controlled ad frequency test. The results showed a clear improvement in ad delivery per view, so we kept the new setting.

Report Cutoff
Jul 31
2026
Ad Observations
12,754
credited through cutoff
Measured Videos
1,296
with performance data
Data Status
Verified
factual fields only
Ad Data
Ad Duration
Credited observations through July 31. The distribution describes usage only; revenue performance by duration has not been established.
Observed distribution only — revenue performance by duration is not established
Video Data
Content Scoring
1,296 videos ranked by a composite score: 50% concurrent viewership, 35% retention, and 15% play-count confidence.
1,120 videos have at least 30 measured plays

Ad Placement Experiments

VLDL is testing ad timing and density against its own recent baseline, with viewer experience monitored as a guardrail.

Planned
Ad density
A conservative ad-load increase will raise monetization density without degrading watch-time guardrails.

Jun 30 – Jul 7, 2026 · Impressions per watch hour

Starts
Jun 30
scheduled
Ends
Jul 7
planned
Test Window
7 days
of qualifying data
Status
Ready
final approval pending

Next: Launches after final approval.

◎
Observed ad mix
12,754 credited observations through July 31: 30s 53% (6,791), 60s 33% (4,262), 90s 10% (1,239), 120s 4% (462).
▲
Tier definitions
Relative to this 1,296-video library: AA contains the highest 129 scores; A the next 326; B the next 777; and C the remaining 64.
→
Next step
Compare revenue by ad duration before changing the mix; keep the 129 highest-scoring videos prioritized.
Video ranking uses the documented composite score · Ad counts are credited observations through July 31, 2026
Coming Up

What's Next

Upcoming schedule and experiment plans

Ad placements will favor 120s breaks while maintaining exploration.

Days Scheduled
4
Total Videos
2,214
Upcoming Schedule (Click to expand)
Thursday, August 27
548 videos
▶
Friday, August 28
555 videos
▶
Saturday, August 29
555 videos
▶
Sunday, August 30
556 videos
▶